Cesar Rodriguez-Franco
Head of Strategy and Operations
From Chaos to Cash, 20+ Years Strong
I’m Cesar, a strategy and ops vet who’s spent over two decades driving growth. I’ve led teams across Mexico and the U.S., transforming hospitality, home dev, and more—cutting admin noise and stacking profits with real-world smarts.
Roots in Grit, Wings in Innovation
I kicked off with an Electronics Engineering degree and an MBA from IPADE, then built HMT.mx—Mexico’s first Business Design & CX agency—and a happy marketing firm that sparked performance with positive psychology. I’ve turned meat shops into event spaces and launched apps like ConstruyePaisano, all while rocking to progressive riffs and chasing trends that win.
Cybix: Vision, Muscle, and Tools
Cybix is the synergy—strategic vision to spot your big play, operational muscle to grind it out, and AI tools to kill the chaos. I’ve lived your daily fights—messy books, stalled growth—and I turn them into money and value, pulling in my trusted crew of developers, analysts, and designers when the job’s big. It’s our success, yours and mine, what drives me.
